Round 1 — Initial Proofs
#1–8The first direction set — clean, professional, authentic local imagery.
Pickett County
Heritage Classic
Dignified, timeless civic — serif headlines, heritage photography.
Open the full site →Lakeside Modern
Photo-led and warm — Dale Hollow imagery, rounded cards.
Open the full site →Bold Editorial
Magazine-style — big confident type, asymmetric, one accent.
Open the full site →Warm Community
People-focused — friendly type, soft palette, accessible.
Open the full site →Town of Byrdstown
Heritage Classic
Dignified, timeless civic — serif headlines, heritage photography.
Open the full site →Lakeside Modern
Photo-led and warm — Dale Hollow imagery, rounded cards.
Open the full site →Bold Editorial
Magazine-style — big confident type, asymmetric, one accent.
Open the full site →Warm Community
People-focused — friendly type, soft palette, accessible.
Open the full site →Round 2 — The Human Touch
#9–16Warmer voice — a welcome letter from the Mayor, "meet your clerk" bios, resident voices, community-life sections, real community photos, and a handmade feel.
Pickett County
Heritage Classic
Dignified, timeless civic — serif headlines, heritage photography. · welcome letter · resident voices
Open the full site →Lakeside Modern
Photo-led and warm — Dale Hollow imagery, rounded cards. · welcome letter · resident voices
Open the full site →Bold Editorial
Magazine-style — big confident type, asymmetric, one accent. · welcome letter · resident voices
Open the full site →Warm Community
People-focused — friendly type, soft palette, accessible. · welcome letter · resident voices
Open the full site →Town of Byrdstown
Heritage Classic
Dignified, timeless civic — serif headlines, heritage photography. · welcome letter · resident voices
Open the full site →Lakeside Modern
Photo-led and warm — Dale Hollow imagery, rounded cards. · welcome letter · resident voices
Open the full site →Bold Editorial
Magazine-style — big confident type, asymmetric, one accent. · welcome letter · resident voices
Open the full site →Warm Community
People-focused — friendly type, soft palette, accessible. · welcome letter · resident voices
Open the full site →